Uncompromising testing and Northern devotion
Tyres are surprisingly technical products, consisting of many components and subject to exacting requirements. They are active safety factors in vehicles, providing the only contact with the ground. Finns are, by nature, familiar with snow, ice, slush and fickle winter weather. This, however, does not ensure a magic formula for winter tyre solutions. You also need technical skills, experience, a systematic approach, determination, a good deal of work and a dash of Nordic frenzy.
The main task of R&D is to support the company’s status as the manufacturer of the world’s best winter and forestry tyres. The key R&D principle has remained the same for 80 years: to develop tyres for consumers driving in northern conditions, who demand safety and durability from their tyres in all circumstances.
Development is based on the principle of sustainable safety, which states that the safety properties of a tyre should remain intact, even as the tyre wears.
Safety is improved using technical innovations
Apart from safety and economy, the company also emphasises the advanced features and originality of its products. The innovation processes aim to profitably process and commercialise new ideas.
The Nokian Tyres Eco Stud 8 concept, pump sipes, the Nokian Tyres Cryo Crystal Concept, the Silent Groove Design, and the Driving Safety Indicator (DSI) are only a few examples of the innovations improving safety and comfort. The latest results of our intensive product development, the Nokian Tyres Hakkapeliitta 8, Nokian Tyres Hakkapeliitta R2 and Nokian Tyres WR G3 SUV, are all crystallisations of the best knowledge in the tyre industry. This is also shown in the many new innovations.
Sharply focused specialisation points the way for R&D
Tyre development requires carefully focused planning. Different market areas need their own customised products. The R&D team keeps close track of the movements and changes in the markets’ and consumers’ needs.
Improved car performance has increased the demand for low-profile, high-speed passenger car tyres, and Nokian Tyres has launched a variety of new products in this segment. SUV (Sport Utility Vehicle) tyres are a growing product group. In the heavy tyres product area, special emphasis is placed on radial special tyres. The development of retreading materials draws on the vast range of tyre technology know-how and expertise accumulated at Nokian Tyres.
Safety is improved using technical innovations
The product range that is tailored for various markets is quickly renewing itself: the proportion of new products is at least one quarter of the annual turnover. Over half of our product development resources are spent on testing products. The company tests under authentic conditions in Ivalo, Finnish Lapland. North of the Arctic Circle, the company develops test winner tyres that consumers around the world can rely on. A good winter tyre is logical and predictable under all conditions. The development of an entirely new passenger car tyre takes 2–4 years.
Read more about Nokian Tyres' winter & summer tyres:
https://www.nokiantyres.com/tyres/passenger-car/winter-tyres/
https://www.nokiantyres.com/tyres/passenger-car/summer-tyres/