How does the EU tire label help you buy tires?

The EU tire label has been mandatory on all summer, all-season and non-studded winter tires for passenger cars, SUVs, vans, trucks and buses sold in the EU area since 2012. With the classification criteria of fuel efficiency, wet grip and external rolling noise as well as snow and ice grip for winter tires, its aim has been to make it easier for drivers to choose safer and more fuel-efficient tires. The label is a sticker attached to the tire's tread, but the information is also available online at tire manufacturers' and resellers webpages as well as at tire shops.