Tractor-based farming and contracting facing a rapid change – Nokian Tyres’ Concept Tyre stands for a new era

Nokian Heavy Tyres, Nokia, Finland, November 12, 2017 – The changing field of tractor-based farming and contracting needs forerunners. The new visionary Concept Tyre from the Nokian Heavy Tyres presents the new era of tractor-based work. Combining soft soil traction and on-road endurance it builds up business opportunities for small-scale farmers.

The whole farming business is in the verge of a new era. The costs of small scale farming are increasing and subventions decreasing – or uncertain. Farmers are facing a need to diversify their operative capabilities by starting small-scale contracting services.

The trend is from specialization towards generalization and diversification. This has shaped and will continue to shape the demand for new kind of equipment, including durable multi-use tyres which enable a more versatile and cost-effective tractor application than ever before.

To supply this demand, this year at Agritechnica trade fair Nokian Heavy Tyres presents the future of farming and contracting. The new Concept Tyre has been especially designed to enable versatile, cost-effective work. It offers reliability and a long service life and its visionary tread pattern makes all-round mobility and heavier loads possible.

Welcome to explore the new Concept Tyre along with Nokian Heavy Tyres comprehensive range of trusted products that ensure farmers all over the world get the job done from rough fields to rocky ground.

Event: Agritechnica – the world’s largest trade fair for agricultural machinery & equipment
Where: Hanover/Germany, Stand #20B03
When: 12–18 November 2017

About Nokian Tyres
Nokian Tyres is the world’s northernmost tyre manufacturer. It promotes and facilitates safe driving in demanding conditions. We are the only tyre manufacturer to focus on products for demanding conditions and customer requirements. Innovative tyres for passenger cars, trucks, and heavy machinery are mainly marketed in areas with snow, forests and challenging driving conditions caused by varying seasons. We develop our products with the goals of sustainable safety and environmental friendliness throughout the product’s entire life cycle. In 2016, the company’s Net sales were approximately EUR 1,4 billion, and it employed 4,400 people at the end of year. Nokian Tyres’ stock is listed on the Nasdaq Helsinki.

Materials: https://www.nokiantyres.com/nhtconcepttyre_materials

Nokian Heavy Tyres homepage  www.nokiantyres.com/heavy

Further information:

Jiri Kozich, Product Manager TRI & Agricultural Tyres Puh. +420 773 673 348, [email protected]

Toni Silfverberg, Head of Sales & Marketing Puh. +358 10 401 7854, [email protected]