Heuver Group and Nokian Tyres join forces to serve heavy tire users better in the French market

Manufacturing premium tires also involves premium service. For Nokian Tyres, it means giving our customers an immediate access to our entire product portfolio. With this in mind, Nokian Tyres has decided to enter into a distribution agreement with Heuver Tyres for the French market.

“Our product portfolio over has expanded massively over the past five years and will continue to expand in the near future as well,” says Pierre Choubert, Business Manager at Nokian Tyres. “At the same time, our customers have increased demands for service, technical advice and rapid response. These changes had to be accompanied by a redesign of our distribution model.”

Pierre Choubert also mentions that the developments in the industrial tire market and changes in the historic partner network mean that Nokian Tyres could not stick to a single distribution model anymore.

Complementary values

In the coming days, both Nokian Tyres and its historical partner Sonamia will benefit from the arrival of Heuver Tyres. Together, these two powerful partners will ensure stronger presence and customer service network in the French market for years to come.

“With the experience and the service level of our historical distributor, Sonamia, and the arrival of Heuver Group, we have found the perfect combination to improve our presence on the French market,” says Pierre Choubert. “We also found similar values in these perfectly structured family companies, which made it possible to build this agreement on solid foundations which are a guarantee of future success for our respective groups!”

Serving the modern agriculture

Nokian Tyres has been developing premium products for the benefit of modern and intensive agriculture and industry for many years. The constant development and promotion of these products requires permanent field investment. With its two partners, Nokian Tyres now has the means to provide its solutions to all its French customers.

Designed and made in Finland

All tires by Nokian Tyres are the result of Finnish innovation, research, and product development, and all Nokian Tyres harbor tires are designed and manufactured at our plant in Nokia, Finland.

All Nokian Heavy Tyres heavy-duty tires and wheels carry the ‘Design From Finland’ and ‘Key Flag‘ symbols granted by the Association for Finnish Work. These symbols demonstrate that the products are designed and made in Finland.