Why is it important to achieve certain classifications?

The EU tyre label will affect consumers' tyre choices in the future. Particularly good values will influence consumers' choices of summer tyres. When it comes to winter tyres, the classification may also be misleading. For example, the new tyre labels do not take into account the typical winter conditions in the Nordic countries. In demanding and varying winter driving conditions, the most important safety characteristics of tyres are ice grip and snow grip. The tyre's wet grip classification does not describe a winter tyre's suitability for a northern winter.