innovating for a greener future

By the year 2030, 50 % of all raw materials used in nokian tyres tires will be recycled or renewable.

We have always had big ambitions.

In 1934, we invented the world’s first winter tire to safeguard people in the rugged conditions of the demanding Scandinavian winters. From that day on, we have been driving for a better future. For decades we have offered innovative solutions for drivers all over the globe driving in all seasons. Our passion for innovation and our love for our northern home make us committed to making the most technically advanced winter, summer and all-season tires without jeopardizing the environment.

We believe that we can contribute to the overall wellbeing of the planet and everything that lives on it with all our actions. That is why we have set an ambitious goal for ourselves: 50 % of all raw materials used in our tires will be recycled or renewable by the year 2030.

EMPOWERING THE WORLD TO DRIVE SMARTER NOT ONLY FOR BETTER ROAD SAFETY BUT FOR IMPROVING THE WORLD AROUND US

WE WERE THE FIRST TIRE COMPANY TO HAVE SCIENCE BASED TARGETS FOR REDUCING CO2 EMISSIONS.

VIGOROUS TESTING FOR THE SAFEST TIRES AT OUR TESTING CENTERS in lapland and in spain

RENEWABLE ENERGY USED AT OUR PRODUCTION AND TESTING FACILITIES.

Nokian Tyres Green Step is the most sustainable tire we have ever created

The Nokian Tyres Green Step concept tire is a testament to our ambition of making driving more sustainable: 93% of the materials used in the tire are recycled or renewable.

We only used natural rubber, and mostly renewable oils, plasticizer, resin and processing aids. In addition, renewable materials such as natural rice husk ash silica and cellulose fiber can be found in the tire. Almost every component of the Green Step also includes some recycled materials, from carbon black derived from end-of-life tires to the butyl used in the inner surface as well as the steel in the steel belts and bead wires in the structure. The Green Step concept tire is a result of decades of innovation and accumulated expertise on sustainable tire design.

our new testing center in spain uses sustainable solutions

Opened in 2021, the Nokian Tyres Spain Test Center, also known as Hakka Ring, provides state-of-the-art technology and sustainability. The 300-hectare area with its 10 test tracks is used to test our future summer, all-season and winter tires in the hot conditions of Southern Europe.  

More than 1 150 solar panels power up the test center. During daytime, the power generated by the solar panel field is sufficient to cover all energy needed for regular testing activities. To preserve energy, we have also installed white roofs and white roof shades for parked vehicles. The wet test tracks are irrigated using a flooding irrigation method, which consumes significantly less water than a sprinkler system. The water that does not get evaporated is recovered. In total, we are able to recover over 80% of the water and channel it back to circulation.

When the center was built, less than ten oak trees were cut from the area. We are also planted 60 new ones to replace these in addition to 302 olive trees. Almond trees growing in the area were saved and protected. We also acquired 25 hectares of land near the center, preserved it and built a robust nesting tower for local birdlife.

want to know more?
you can Read more about our sustainability work in our extensive sustainability report.

Go to the sustainability report